The Key to Excellence (Take the Shot!)

Success isn’t a destination, it’s a journey – And most of the time, it’s long and it’s painful. Because even when we think we know everything, we don’t. It takes change for us to get even a little bit better. But don’t just take it from me… take it from basketball legend Michael Jordan:

“I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.”

Most of the time, change sucks. It’s scary looking down the barrel of the “change gun”, knowing it might be explosively expensive, whether you spend time or money. After all, practice doesn’t make us perfect – but it does make us BETTER.

But listen up: change and failure and an exploding gun don’t have to scare you. Take it from Walt Disney:

“It’s important to have a good hard failure when you’re young… Because it makes you aware of what can happen to you. Because of it I’ve never had any fear in my whole life when we’ve been near collapse and all of that. I’ve never been afraid.”

When he was growing up, Disney was told he “lacked imagination”. Oh, if his teachers could see what he created! I’m a little biased because we have Disney World three hours away. We also have the Edison Estates. You know Edison, the guy who was “too stupid to learn” and then made 1000 patents and the light bulb. Dr. Seuss who had 27 publishers reject his first book. Each one of them took the failure and negative responses and instead of giving up, changed. They worked harder and they worked smarter.

All that to say, when it comes to employing a property management company, things have to change. Don’t be scared, it’s necessary. Maybe you’ve dealt with vendors and tenants and the hassle of collecting rent up to now. You’ve dealt with eviction and compliance and communication. And I understand, so far it’s been okay. Don’t be afraid to invest in your investment.

Because instead of okay, you deserve to be stretched out by the side of a pool as your investment earns you passive income.

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(High) 5 Reasons to Start Blogging NOW!

Throughout my life, I’ve had lots of hobbies: comic books, bouncy balls, Pogs, video games, sports, poetry, and way more than I care to mention. All of them had a piece of my life, and each affected me. But my newest hobby, and the one that is making me a lot more money than selling my Pokémon cards ever did, is blogging.

Yes, I was part of Xanga and LiveJournal back in the day, though I was never big into Myspace. Facebook continues, and Instagram, Snapchat, etcetera. They all allow the author to create and share. That’s great for personal entries, but since I’ve started this WordPress for my company, and I’m learning how important it can be as a business tool as well.

Nowadays, business cards are a dime a dozen (and too many of us have dozens of them piled up we’ve not looked at in months). Blogs are the new business card, your calling card helping you:

  1. Add Value – the main reason property managers exist is customer service, so you won’t find entries here that sell to you or that typically even talk about our company. Every now and then, I’ll reference a recent transaction to prove a point, but we recognize that in the 21st century you’re CONSTANTLY being sold to. People are tired of being sold to and can tell your real motives. When you explain the good versus great, readers will naturally be attracted to your company, assuming since you’re talking about it, you’re the expert and are doing it right.
  2. Attract New Clients – The biggest reason you should start a blog is SEO (Search Engine Optimization). This is fancy language explaining how search engines categorize your website. By linking your blog to your company’s website, the unique and engaging content you’re creating on your blog with naturally raise the quality of your website, so it will show up higher in relative search results.
  3. Establish Expertise – By creating a blog, you’ll stand out as knowledgeable and that will translate to profit. The good news here is that within your niche, you probably are the expert. One of the best ways to show this is a demonstration video. Luckily these days, almost everyone has a smart phone, so you should be able to record and edit right from your phone. HUGE to remember: familiarize yourself with the camera (angles, lighting, sound quality, and if you’re using it, a script). Whatever you’re demonstrating, it shouldn’t be the first time you’ve ever done it – but should instead be extremely routine for you – the only difference being that you may talk out loud as you perform the action slowly so that your audience can catch every detail.
  4. Organize Your Thoughts and Learn – When you teach others, you learn too. Combing through all the knowledge you have and deciding what is the best to put forward teaches you too.
  5. Tell your story – people don’t want hard facts and statistics anymore. If they’re on your blog, keep it creative. Have a voice, have a tone. Thing is, the most attractive blogs out there are sassy and state truths. This works well with your SEO, as the more unique your content, the higher Google scores your website’s quality.

Your blog can prove you’ve put the time in to earn your stripes. It will be a public journal where, as long as you do it right, customers will be reaching out to start business with YOU!